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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Markenimage"
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Consumer behaviour
Markenimage
Advertising
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Advertising effects
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Werbewirkung
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Advertising effectiveness
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Advertising Effectiveness
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Combining forecasts
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Fair Trade
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Fair trade
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Integrated marketing communications
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Internet marketing
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European journal of marketing : EJM
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Australasian marketing journal
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Journal of business research : JBR
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Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Journal of global marketing
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Journal of travel and tourism marketing
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Scientific Annals of Economics and Business
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Simon Business School working paper
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The journal of consumer marketing
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European journal of marketing
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European management journal
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of Indian culture and business management
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International journal of consumer studies
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International journal of electronic commerce : IJEC
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International journal of information systems and change management : IJISCM
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Asia Pacific business
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Journal of Islamic marketing : JIMA
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Journal of business economics and management
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Journal of business ethics : JOBE
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
2
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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