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~isPartOf:"European journal of marketing : EJM"
~subject:"Markenartikel"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Markenimage
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
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Einzelhandel
27
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Marketingmanagement
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Grohmann, Bianca
3
Abosag, Ibrahim
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
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O'Cass, Aron
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2
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1
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Bian, Xuemei
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European journal of marketing : EJM
Journal of business research : JBR
409
Journal of retailing and consumer services
283
The journal of product & brand management
275
The journal of brand management : an international journal
266
Psychology & marketing
125
Asia Pacific journal of marketing and logistics
94
Journal of marketing communications
76
Journal of international consumer marketing
75
The journal of consumer marketing
68
International journal of hospitality management
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of fashion marketing and management
59
Marketing letters : a journal of research in marketing
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
58
International marketing review
57
Journal of global marketing
56
Marketing intelligence & planning
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of marketing
50
Cogent business & management
49
Journal of promotion management : innovations in planning and applied research
49
International journal of consumer studies
48
Journal of strategic marketing
46
Journal of promotion management : JPM
45
International journal of advertising : the review of marketing communications
44
Journal of Islamic marketing
44
Journal of the Academy of Marketing Science
44
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing management : MM
42
Journal of travel and tourism marketing
42
International journal of advertising : the quarterly review of marketing communications
39
The IUP journal of brand management : IJBRM
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
SpringerLink / Bücher
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of marketing research : JMR
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of international marketing
35
International journal of retail & distribution management
33
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ECONIS (ZBW)
84
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
8
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
9
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
10
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
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