//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Markenführung"
~subject:"Personality psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Personality psychology
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
Beschwerdemanagement
13
more ...
less ...
Online availability
All
Undetermined
40
Type of publication
All
Article
92
Type of publication (narrower categories)
All
Article in journal
92
Aufsatz in Zeitschrift
92
Language
All
English
92
Author
All
Grohmann, Bianca
3
Roper, Stuart
3
Buil, Isabel
2
Canniford, Robin
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Schroeder, Jonathan E.
2
Sharma, Piyush
2
Sok, Phyra
2
Spence, Mark T.
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abosag, Ibrahim
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Aspara, Jaakko
1
Aurier, Philippe
1
Backhaus, Christof
1
Bagozzi, Richard P.
1
Balabanis, George
1
Bang, Nguyen
1
Ben-Ami, Michael
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Bode, Matthias
1
Brown, Mark
1
Bruhn, Manfred
1
Burmann, Christoph
1
Burt, Steven
1
Camiciottoli, Belinda Crawford
1
Carrington, Michal J.
1
Caruana, Robert
1
Chakravarti, Amitav
1
Chang, Aihwa
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
469
Journal of retailing and consumer services
300
The journal of product & brand management
291
The journal of brand management : an international journal
269
Psychology & marketing
126
International journal of hospitality management
101
Asia Pacific journal of marketing and logistics
97
Journal of marketing communications
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing intelligence & planning
65
International journal of advertising : the review of marketing communications
64
Journal of international consumer marketing
64
International journal of consumer studies
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
Journal of marketing management : MM
62
Journal of promotion management : innovations in planning and applied research
62
Marketing letters : a journal of research in marketing
61
Journal of fashion marketing and management
57
The journal of consumer marketing
56
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
53
Journal of strategic marketing
53
International marketing review
52
Journal of promotion management : JPM
51
SpringerLink / Bücher
51
Journal of global marketing
48
Journal of marketing
47
Journal of travel and tourism marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of marketing research : JMR
45
Cogent business & management
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
The IUP journal of brand management : IJBRM
41
Journal of retailing
39
European journal of marketing
38
International journal of contemporary hospitality management
38
Journal of international marketing
37
more ...
less ...
Source
All
ECONIS (ZBW)
92
Showing
1
-
10
of
92
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
9
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
10
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->