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~isPartOf:"European journal of marketing : EJM"
~subject:"Markenimage"
~subject:"United Kingdom"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
United Kingdom
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
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33
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32
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Grohmann, Bianca
3
Roper, Stuart
3
Abosag, Ibrahim
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Goulding, Christina
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Lee, Wai Jin
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Bian, Xuemei
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European journal of marketing : EJM
Journal of business research : JBR
365
Journal of retailing and consumer services
248
The journal of product & brand management
243
The journal of brand management : an international journal
212
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
90
International journal of consumer studies
82
Journal of marketing communications
75
Journal of international consumer marketing
73
International journal of hospitality management
68
Journal of marketing management : MM
62
The journal of consumer marketing
62
Marketing intelligence & planning
55
International marketing review
54
Journal of global marketing
52
Journal of fashion marketing and management
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
50
Cogent business & management
46
Journal of strategic marketing
45
Journal of marketing
44
Journal of travel and tourism marketing
44
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of internet marketing and advertising : IJIMA
40
International journal of retail & distribution management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Qualitative market research : an international journal
36
International journal of advertising : the review of marketing communications
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of business ethics : JOBE
34
Journal of consumer behaviour : an international research review
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
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ECONIS (ZBW)
91
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
8
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.
;
Singhapakdi, Anusorn
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 903-922
Persistent link: https://www.econbiz.de/10011708562
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