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~isPartOf:"European journal of marketing : EJM"
~subject:"Personality psychology"
~subject:"Theory"
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Personality psychology
Theory
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
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Werbewirkung
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Emotion
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Einzelhandel
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Dwivedi, Yogesh Kumar
2
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2
Rabbanee, Fazlul K.
2
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2
Roy, Rajat
2
Sharma, Piyush
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European journal of marketing : EJM
Journal of business research : JBR
156
Journal of retailing and consumer services
103
NBER working paper series
94
Working paper / National Bureau of Economic Research, Inc.
86
NBER Working Paper
82
Journal of consumer research : JCR ; an interdisciplinary bimonthly
80
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
78
Discussion paper / Centre for Economic Policy Research
71
Journal of economic psychology : research in economic psychology and behavioral economics
68
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Psychology & marketing
62
Economics letters
58
Gabler Edition Wissenschaft
57
Europäische Hochschulschriften / 5
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
European journal of operational research : EJOR
53
International journal of industrial organization
52
Journal of economic behavior & organization : JEBO
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
SpringerLink / Bücher
49
CESifo working papers
43
Journal of marketing research : JMR
42
The American economic review
42
International journal of hospitality management
39
Discussion papers / CEPR
35
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
35
Marketing letters : a journal of research in marketing
35
Journal of economics
33
International journal of consumer studies
32
Operations research
32
Working paper
32
Discussion paper
31
Discussion paper / Tinbergen Institute
31
The journal of product & brand management
31
Research in consumer behavior
30
The Rand journal of economics
29
Applied economics
28
Marketing theory
28
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ECONIS (ZBW)
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1
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
5
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
6
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
Saved in:
7
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
Saved in:
8
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
9
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
10
Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
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