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~isPartOf:"European journal of operational research : EJOR"
~subject:"Search engine"
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Internet marketing
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European journal of operational research : EJOR
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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essentials
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ECONIS (ZBW)
5
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1
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
2
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
3
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
4
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
5
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
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