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~isPartOf:"European research on management and business economics"
~person:"Kelly, Bryan T."
~person:"Rita, Paulo"
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European research on management and business economics
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Research trends on Big Data in marketing : a text mining and topic modeling based literature analysis
Amado, Alexandra
;
Cortez, Paulo
;
Rita, Paulo
;
Moro, Sérgio
- In:
European research on management and business economics
24
(
2018
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012051625
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