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~isPartOf:"Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives"
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Consumer behaviour
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Emerging economies
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Fashion
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Fashion marketing
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Schwellenländer
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Bekleidungsindustrie
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Brand management
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Clothing industry
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Markenführung
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Developing countries
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Entwicklungsländer
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Fashion brands
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Marketing
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Africa
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Betriebliche Wertschöpfung
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Brand image
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Brand positioning
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Conclusion
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Developing countries edited book
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Edited book
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Emerging markets
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Fashion consumption
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Introduction
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Lieferkette
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Luxury brands
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Luxury consumption
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Luxury goods
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Luxusgüter
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Markenimage
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Nachhaltige Entwicklung
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New Middle Class
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Mogaji, Emmanuel
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Bosah, Genevieve
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Brooksworth, Frederica
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Amatulli, Cesare
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Di Matteo, Serena
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Nguyen Phong Nguyen
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Journal of global fashion marketing : JGfM
7
The journal of product & brand management
6
Asia Pacific journal of marketing and logistics
3
Journal of fashion marketing and management
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
International journal of advertising : the review of marketing communications
2
Building corporate identity, image and reputation in the digital era
1
Business & professional ethics journal
1
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International marketing review
1
Journal of African business
1
Journal of Business Research
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
Scientific Annals of Economics and Business
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ECONIS (ZBW)
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1
Fashion
marketing
in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
2
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
3
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
4
Brand, consumer and sustainability perspectives in
fashion
marketing
: conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
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