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~isPartOf:"Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung"
~isPartOf:"Yale University Economic Growth Center Discussion Paper"
~subject:"Direct marketing"
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
Yale University Economic Growth Center Discussion Paper
ERIM report series research in management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean S.
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2015
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used...
Persistent link: https://www.econbiz.de/10013033843
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Face-to-Face-Fundraising : warum es alle tun, aber niemand darüber spricht
Welp, Antje
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 117-127)
.
2010
Persistent link: https://www.econbiz.de/10003984821
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Hönig, Hans-Josef
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 149-162)
.
2010
Persistent link: https://www.econbiz.de/10003984825
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