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~isPartOf:"Management information systems : mis quarterly"
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Search: subject_exact:"Niche market"
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Niche marketing strategy
7
Nischenstrategie
7
Product differentiation
2
Produktdifferenzierung
2
USA
2
United States
2
long tail
2
Betrieblicher Standort
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
Management information systems : mis quarterly
Marketing intelligence & planning
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
7
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Gabler Edition Wissenschaft
4
SpringerLink / Bücher
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
Handbook of niche marketing : principles and practice
3
Harvard-Business-Manager : das Wissen der Besten
3
IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
3
Industrial and corporate change
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International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Journal of evolutionary economics : JEE
3
Journal of food products marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism planning & development
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CESPRI working papers
2
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2
Industrial marketing management : the international journal for industrial and high-tech firms
2
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2
Innovation: organization & management : IOM
2
International journal of automotive technology and management : IJATM
2
International journal of leisure and tourism marketing : IJLTM
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International journal of technology, policy and management : IJTPM
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2
Journal of fashion marketing and management
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2
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
NET Institute Working Paper
2
Schriften zur Unternehmensentwicklung
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Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim
;
Animesh, Animesh
;
Pinsonneault, Alain
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10011447565
Saved in:
2
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
Saved in:
3
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
Saved in:
4
Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
Saved in:
5
Youniversum
Evers, Reinier
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 8-14
Persistent link: https://www.econbiz.de/10003443759
Saved in:
6
Strategie: getarnte Nischenprodukte
Brooks, Jay R.
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 16-21
Persistent link: https://www.econbiz.de/10003443765
Saved in:
7
Von Wal-Mart zu Small-Mart
Shuman, Michael H.
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003443780
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