//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel"
~isPartOf:"Management information systems : mis quarterly"
~subject:"Nischenstrategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Niche market"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Nischenstrategie
Niche marketing strategy
5
Product differentiation
2
Produktdifferenzierung
2
USA
2
United States
2
long tail
2
Betrieblicher Standort
1
Brauerei
1
Brewery
1
Commercial television
1
Consumer behaviour
1
DVD sales and rental
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Film industry
1
Film promotion
1
Filmmarketing
1
Filmwirtschaft
1
Firm location
1
Globalisierung
1
Globalization
1
Incomplete information
1
Information goods
1
Information services
1
Informationsdienstleistung
1
KMU
1
Kino
1
Konsumentenverhalten
1
Movie theatre
1
Privater Fernsehsender
1
Region
1
SME
1
Social Web
1
Social web
1
Vertriebsweg
1
Viral marketing
1
Virales Marketing
1
cannibalization
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
German
3
English
2
Author
All
Animesh, Animesh
1
Brooks, Jay R.
1
Evers, Reinier
1
Kumar, Anuj
1
Oh, Hyelim
1
Pinsonneault, Alain
1
Shuman, Michael H.
1
Smith, Michael D.
1
Telang, Rahul
1
more ...
less ...
Published in...
All
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
Management information systems : mis quarterly
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
7
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Gabler Edition Wissenschaft
4
SpringerLink / Bücher
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
Handbook of niche marketing : principles and practice
3
Harvard-Business-Manager : das Wissen der Besten
3
IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
3
Industrial and corporate change
3
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Journal of evolutionary economics : JEE
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism planning & development
3
CESPRI working papers
2
Forschungspapiere
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Industry and innovation
2
Innovation: organization & management : IOM
2
International journal of automotive technology and management : IJATM
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of technology, policy and management : IJTPM
2
Journal of business research : JBR
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
NET Institute Working Paper
2
Schriften zur Unternehmensentwicklung
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Oh, Hyelim
;
Animesh, Animesh
;
Pinsonneault, Alain
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 31-56
Persistent link: https://www.econbiz.de/10011447565
Saved in:
2
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
Saved in:
3
Youniversum
Evers, Reinier
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 8-14
Persistent link: https://www.econbiz.de/10003443759
Saved in:
4
Strategie: getarnte Nischenprodukte
Brooks, Jay R.
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 16-21
Persistent link: https://www.econbiz.de/10003443765
Saved in:
5
Von Wal-Mart zu Small-Mart
Shuman, Michael H.
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003443780
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->