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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Neslin, Scott A."
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Beziehungsmarketing
4
Relationship marketing
4
Brand management
2
Consumer behaviour
2
Customer value
2
Konsumentenverhalten
2
Kundenwert
2
Markenführung
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Neslin, Scott A.
Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
8
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5
Huber, Frank
5
Wieseke, Jan
5
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4
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2
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Gabler Edition Wissenschaft
Journal of marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on customer equity in marketing
1
International Series in Quantitative Marketing
1
International series in quantitative marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management Science
1
Marketing letters : a journal of research in marketing
1
Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The history of marketing science
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ECONIS (ZBW)
4
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
3
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
4
Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität
Gedenk, Karen
;
Neslin, Scott A.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
4
,
pp. 370-392
Persistent link: https://www.econbiz.de/10001481413
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