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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing"
~person:"Habel, Johannes"
~person:"Neslin, Scott A."
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Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
3
Konsumentenverhalten
3
Customer value
2
Kundenwert
2
B-to-B-Marketing
1
Brand image
1
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Habel, Johannes
Neslin, Scott A.
Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
8
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Fornell, Claes
3
Haws, Kelly L.
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Houston, Mark B.
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Lilien, Gary L.
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Mengue Nkoa, Clément U.
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Ruyter, Ko de
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2
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2
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2
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2
Evanschitzky, Heiner
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Gabler Edition Wissenschaft
Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on customer equity in marketing
1
International Series in Quantitative Marketing
1
International series in quantitative marketing
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of personal selling & sales management
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Management Science
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The history of marketing science
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
5
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
3
Willing to pay more, eager to pay less : the role of customer loyalty in price negotiations
Wieseke, Jan
;
Alavi, Sascha
;
Habel, Johannes
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010463462
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
5
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
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