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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing"
~person:"Lilien, Gary L."
~person:"Neslin, Scott A."
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Beziehungsmarketing
6
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6
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Lilien, Gary L.
Neslin, Scott A.
Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
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5
Fang, Eric
4
Grewal, Rajdeep
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Gabler Edition Wissenschaft
Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on customer equity in marketing
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International Series in Quantitative Marketing
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International series in quantitative marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Management Science
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Marketing letters : a journal of research in marketing
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Review of marketing research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
6
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
6
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
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