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ECONIS (ZBW)
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Kundenbindung und Involvement : eine empirische Analyse unter besonderer Berücksichtigung von Low Involvement
Jaritz, Sabine
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10003656796
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Analytisches Customer Relationship Management in Kreditinstituten : Data Warehouse und Data Mining als Instrumente zur Kundenbindung im Privatkundengeschäft
Kerner, Simone
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2002
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1. Aufl.
Persistent link: https://www.econbiz.de/10001672646
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Kundenbindung aus Kundensicht : Konzeptualisierung - Operationalisierung - Verhaltenswirksamkeit
Eggert, Andreas
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1999
Persistent link: https://www.econbiz.de/10001408547
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