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~isPartOf:"German journal of agricultural economics : GJAE"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~subject:"Online-Marketing"
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German journal of agricultural economics : GJAE
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
International journal of business communication : IJBC ; a publication of the Association of Business Communication
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The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
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