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~isPartOf:"Global business review"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Internet marketing
2
Online-Marketing
2
Social Web
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Web 2.0 technologies
2
Web 2.0-Technologien
2
Beziehungsmarketing
1
Communication
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Consumer behaviour
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Crisis management
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Kommunikation
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Krisenmanagement
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Public relations
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Relationship marketing
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Social media
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Website
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blogs
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facebook
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firm-created social media communication (FCSMC)
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online communication
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purchase intention (PI)
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relational maintenance
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social media
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user-generated social media communication (UGSMC)
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Jha, Bidyanand
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Kulkarni, Vaibhavi
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Global business review
SpringerLink / Bücher
29
International journal of market research : JMRS ; the journal of the Market Research Society
10
HMD : Praxis der Wirtschaftsinformatik
9
Journal of organizational computing and electronic commerce
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Web 2.0 : neue Perspektiven für Marketing und Medien
8
ZEW discussion papers
8
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
7
Journal of business research : JBR
7
Journal of knowledge management
7
Management information systems : mis quarterly
7
Research
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
International journal of internet marketing and advertising : IJIMA
6
Social media listening and monitoring for business applications
6
The learning organization : TLO ; the international journal of critical studies in organizational learning
6
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
6
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Knowledge networks : the social software perspective
5
Premier reference source
5
Psychology & marketing
5
Springer eBook Collection
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Business horizons
4
Corporate communications : an international journal
4
Decision support systems : DSS ; the international journal
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems and e-business management : ISeB
4
Information systems research : ISR
4
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
4
Long range planning : LRP ; international journal of strategic management
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
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ECONIS (ZBW)
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
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2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
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