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~isPartOf:"Global information systems : the implications of culture for IS management"
~isPartOf:"Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen"
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Global information systems : the implications of culture for IS management
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Measuring and managing brands
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy organization and implementation
11
Marketing strategy processes and tools
11
Handbook of marketing strategy
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Cross-cultural software production and use : a structurational analysis
Walsham, Geoff
- In:
Global information systems : the implications of …
,
(pp. 45-74)
.
2008
Persistent link: https://www.econbiz.de/10003907318
Saved in:
2
Reporting bad news about software projects : impact of organizational climate and information asymmetry in an individualistic and collectivistic culture
Tan, Bernard C. Y.
;
Smith, H. Jeff
;
Keil, Mark
; …
- In:
Global information systems : the implications of …
,
(pp. 75-105)
.
2008
Persistent link: https://www.econbiz.de/10003907322
Saved in:
3
Competing values in software process improvement : an assumption analysis of CMM from an organizational culture perspective
Ngwenyama, Ojelanki
;
Nielsen, Peter Axel
- In:
Global information systems : the implications of …
,
(pp. 106-139)
.
2008
Persistent link: https://www.econbiz.de/10003907348
Saved in:
4
Diffusing the Internet in the Arab world : the role of social norms and technological culturation
Loch, Karen D.
;
Straub, Detmar W.
;
Kamel, Sherif
- In:
Global information systems : the implications of …
,
(pp. 143-177)
.
2008
Persistent link: https://www.econbiz.de/10003907355
Saved in:
5
Dangerous liaisons? : component-based development and organizational subcultures
Huang, Jimmy C.
;
Newell, Susan Mary
;
Galliers, Robert
; …
- In:
Global information systems : the implications of …
,
(pp. 200-224)
.
2008
Persistent link: https://www.econbiz.de/10003907370
Saved in:
6
Assimilating new technologies : the role of organizational culture
Hoffman, Norton
;
Klepper, Robert
- In:
Global information systems : the implications of …
,
(pp. 225-237)
.
2008
Persistent link: https://www.econbiz.de/10003907379
Saved in:
7
Impact of national culture on information technology usage behaviour : an exploratory study of decision making in Korea and the USA
Calhoun, Kenneth J.
;
Teng, James T. C.
;
Cheon, Myun Joong
- In:
Global information systems : the implications of …
,
(pp. 288-306)
.
2008
Persistent link: https://www.econbiz.de/10003907398
Saved in:
8
Mexican and Swedish managers' perceptions of the impact of EIS on organizational intelligence, decision making and structure
Leidner, Dorothy E.
;
Carlsson, Sven
;
Elam, Joyce J.
; …
- In:
Global information systems : the implications of …
,
(pp. 307-336)
.
2008
Persistent link: https://www.econbiz.de/10003907412
Saved in:
9
Relating IT strategy and organizational culture : an empirical study of public sector units in India
Kanungo, Shivraj
;
Sadavarti, Sanjeev
;
Srinivas, Yadlapati
- In:
Global information systems : the implications of …
,
(pp. 369-406)
.
2008
Persistent link: https://www.econbiz.de/10003907414
Saved in:
10
Developing a management culture in which information technology will flourish : how the UK can benefit
Tomlin, Roger
- In:
Global information systems : the implications of …
,
(pp. 407-428)
.
2008
Persistent link: https://www.econbiz.de/10003907416
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