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~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The service industries journal"
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Kundenbindung
34
Beziehungsmarketing
25
Customer retention
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Hamburger Schriften zur Marketingforschung
Journal of business research : JBR
The service industries journal
SpringerLink / Bücher
90
Journal of retailing and consumer services
27
Gabler Edition Wissenschaft
21
Springer eBook Collection / Business and Economics
21
Research
16
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Asia Pacific journal of marketing and logistics
8
Gabler Research
8
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
Marketing Science
7
Schriften zum innovativen Marketing
7
Wirtschaftswissenschaft
7
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
6
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
6
Kundenmanagement & Electronic Commerce
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Schriftenreihe Studien zum Konsumentenverhalten
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Berichte aus der Betriebswirtschaft
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Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
5
International journal of hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
4
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1
Determinants of customer loyalty in online group-buying : the self-regulation mechanism
Chang, Chun-Ming
- In:
The service industries journal
43
(
2023
)
5/6
,
pp. 400-421
Persistent link: https://www.econbiz.de/10014321595
Saved in:
2
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
3
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
4
Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin
;
Hou, Bingzhang
;
Wu, Yue
;
Zhao, Donglai
;
Xie, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
Saved in:
5
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
6
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
7
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
8
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
9
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
10
Impact of tacit knowledge on customer loyalty
Pereira, Carla Alexandra Barbosa
;
Alves, Helena
; …
- In:
The service industries journal
36
(
2016
)
15/16
,
pp. 827-845
Persistent link: https://www.econbiz.de/10011672531
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