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~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Orell Füssli Management"
~subject:"Kundenservice"
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Markenloyalität im Aftersales-Marketing : Konzept zur Erhöhung der Markenloyalität in der deutschen Automobilbranche durch Optimierung eines herstellerinitiierten Aftersales-Market...
Hättich, Holger
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2009
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Persistent link: https://www.econbiz.de/10003853821
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Das bunte Ei : mit Kundenbegeisterung gewinnen
Strupat, Ralf R.
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2008
Persistent link: https://www.econbiz.de/10003672770
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