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~isPartOf:"Handbook of marketing decision models"
~isPartOf:"Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft"
~subject:"Werbewirkung"
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Handbook of marketing decision models
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
Marketing : journal of research and management
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ECONIS (ZBW)
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Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models
Hruschka, Harald
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2004
Persistent link: https://www.econbiz.de/10002179243
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Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
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2003
Persistent link: https://www.econbiz.de/10001805813
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