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~isPartOf:"Handbook of marketing strategy"
~isPartOf:"Strategic market creation : a new perspective on marketing and innovation management"
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Handbook of marketing strategy
Strategic market creation : a new perspective on marketing and innovation management
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Global information systems : the implications of culture for IS management
12
Measuring and managing brands
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy organization and implementation
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
7
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Short-term and long-term effects of marketing strategy
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing strategy
,
(pp. 457-469)
.
2012
Persistent link: https://www.econbiz.de/10009530835
Saved in:
2
Productivity of marketing strategy
Ratchford, Brian Thomas
- In:
Handbook of marketing strategy
,
(pp. 440-456)
.
2012
Persistent link: https://www.econbiz.de/10009530837
Saved in:
3
Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
Saved in:
4
Diffusion and its implications for marketing strategy
Tellis, Gerard J.
;
Chandrasekaran, Deepa
- In:
Handbook of marketing strategy
,
(pp. 376-390)
.
2012
Persistent link: https://www.econbiz.de/10009530849
Saved in:
5
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
Saved in:
6
First-mover pioneer strategies
Lieberman, Marvin B.
;
Montgomery, David B.
- In:
Handbook of marketing strategy
,
(pp. 339-361)
.
2012
Persistent link: https://www.econbiz.de/10009530852
Saved in:
7
Marketing resource allocation strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009530865
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8
Competition and its implications for marketing strategy
Sabnis, Gaurav
;
Grewal, Rajdeep
- In:
Handbook of marketing strategy
,
(pp. 58-77)
.
2012
Persistent link: https://www.econbiz.de/10009530870
Saved in:
9
Market orientation
Gebhardt, Gary F.
- In:
Handbook of marketing strategy
,
(pp. 28-38)
.
2012
Persistent link: https://www.econbiz.de/10009530873
Saved in:
10
Strategic marketing and marketing strategy
Varadarajan, Rajan
- In:
Handbook of marketing strategy
,
(pp. 9-27)
.
2012
Persistent link: https://www.econbiz.de/10009530876
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