//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research on customer equity in marketing"
~subject:"Brand management"
~subject:"Customer value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Customer value
Beziehungsmarketing
16
Relationship marketing
16
Kundenwert
14
USA
5
United States
5
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
3
Marketingmanagement
3
Theorie
3
Theory
3
Beschwerdemanagement
2
Complaint management
2
Brand image
1
Customer acquisition
1
Customer satisfaction
1
Customer service
1
Forecasting model
1
Kundengewinnung
1
Kundenservice
1
Kundenzufriedenheit
1
Lebenszyklus
1
Lieferantenmanagement
1
Life cycle
1
Markenführung
1
Markenimage
1
Market power
1
Marketing
1
Markov chain
1
Markov-Kette
1
Marktmacht
1
Measurement
1
Messung
1
Prognoseverfahren
1
Real options analysis
1
Realoptionsansatz
1
Risikomanagement
1
Risk management
1
more ...
less ...
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz im Buch
14
Book section
14
Language
All
English
14
Author
All
Kumar, V.
2
Anderson, Eric T.
1
Bolton, Ruth N.
1
Christodoulopoulou, Angeliki
1
Dong, Yue
1
Eisenbeiß, Maik
1
Haenlein, Michael
1
Hanssens, Dominique M.
1
Kim, James
1
Kim, Tom J.
1
Krafft, Manfred
1
Lee, Seoungwoo
1
Lehmann, Donald R.
1
Leone, Robert P.
1
Lewis, Michael
1
Luo, Anita
1
Neslin, Scott A.
1
Pansari, Anita
1
Peters, Kay
1
Petersen, J. Andrew
1
Reinartz, Werner J.
1
Rust, Roland T.
1
Shukla, Gayatri
1
Skiera, Bernd
1
Srinivasan, Raji
1
Tarasi, Crina O.
1
Verhoef, Peter C.
1
Villanueva, Julian
1
Wiesel, Thorsten
1
Yoo, Shijin
1
more ...
less ...
Published in...
All
Handbook of research on customer equity in marketing
Journal of business research : JBR
175
Journal of retailing and consumer services
130
The journal of product & brand management
101
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
75
International journal of hospitality management
58
SpringerLink / Bücher
40
Journal of strategic marketing
34
Cogent business & management
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing
28
Journal of the Academy of Marketing Science
28
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
The journal of services marketing
26
European journal of marketing : EJM
25
The journal of business & industrial marketing
25
Journal of service management
24
The service industries journal
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Business horizons
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
20
Gabler Edition Wissenschaft
19
Journal of marketing analytics : JMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Tourism management : research, policies, practice
18
Journal of marketing management : MM
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The international journal of bank marketing : IJBM
15
Journal of marketing communications
14
Journal of marketing research : JMR
14
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
2
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
3
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
Saved in:
4
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
5
Risk considerations in the management of customer equity
Bolton, Ruth N.
;
Tarasi, Crina O.
- In:
Handbook of research on customer equity in marketing
,
(pp. 335-362)
.
2015
Persistent link: https://www.econbiz.de/10010483478
Saved in:
6
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
7
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
8
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
9
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
10
Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
Persistent link: https://www.econbiz.de/10010483490
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->