//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik"
~isPartOf:"NICPRE / National Institute for Commodity Promotion Research and Evaluation"
~subject:"Gattungsmarke"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Gattungsmarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Gattungsmarke
Generic brand
3
Advertising
2
Cheese
2
Käse
2
Marketing management
2
Marketingmanagement
2
Milchmarkt
2
Milchpolitik
2
Milk market
2
Milk policy
2
Werbung
2
Brand management
1
Consumer behaviour
1
Dairy industry
1
EU countries
1
EU-Staaten
1
Economic psychology
1
Handelsmarke
1
Konsumentenverhalten
1
Markenführung
1
Milchverarbeitung
1
Store brand
1
Theorie
1
Theory
1
USA
1
United States
1
Wirtschaftspsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Language
All
English
2
German
1
Author
All
Kaiser, Harry M.
2
Chiambalero, Chris
1
Schenk, Hans-Otto
1
Published in...
All
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
NICPRE / National Institute for Commodity Promotion Research and Evaluation
Journal of business research : JBR
3
Schriftenreihe Unternehmensführung und Marketing
3
The Rand journal of economics
3
Faculty & research / Insead : working paper series
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
A CBO study
1
Agricultural and resource economics review : ARER
1
American economic journal : a journal of the American Economic Association
1
Arbeitsberichte aus dem FB Wirtschaft / Fachhochschule Osnabrück
1
Ekonomisk debatt
1
Emerging multinationals in emerging markets
1
European review of agricultural economics : ERAE
1
IDEI working papers
1
Journal of consumer behaviour : an international research review
1
MV-Wissenschaft
1
Sonderbericht der A.C. Nielsen Company
1
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1
Working paper / Department of Commerce, College of Business, Massey University
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
Saved in:
2
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
3
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->