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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of hospitality management"
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Harvard business review : HBR
International journal of hospitality management
Europäische Hochschulschriften / 5
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Management science : journal of the Institute for Operations Research and the Management Sciences
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Evolving and emerging issues in marketing strategy
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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LEA's communication series
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T-Mobile's CEO on winning market share by trash-talking rivals
Legere, John
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011632641
Saved in:
2
Market orientation and business performance : evidence from franchising industry
Lee, Yong-Ki
;
Kim, Soon-Ho
;
Seo, Min-Kyo
;
Hight, S. Kyle
- In:
International journal of hospitality management
44
(
2015
),
pp. 28-37
Persistent link: https://www.econbiz.de/10010501243
Saved in:
3
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
4
Validation of a market orientation adoption scale in rural tourism enterprises : relationship between the characteristics of the enterprise and extent of market orientation adoptio...
Peña, Ana Isabel Polo
;
Jamilena, Dolores María Frías
; …
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009406144
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