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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Issues in accounting education"
~subject:"Competitive advantage"
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Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
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