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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Health marketing quarterly"
~subject:"Zielgruppe"
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Zielgruppe
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Harvard-Business-Manager : das Wissen der Besten
Health marketing quarterly
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
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The silver market phenomenon : business opportunities in an era of demographic change
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The silver market phenomenon : marketing and innovation in the aging society
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16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
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IAB-Forschungsbericht
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
26
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1
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
2
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
3
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
Saved in:
4
Marketing im Zeitalter von Social Media
Holt, Douglas
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
7
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011536397
Saved in:
5
Use of the PHM framework to create safe-sex ads targeted to mature women 50 and older
Morton, Cynthia R.
;
Kim, Hyojin
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011304095
Saved in:
6
Produkte für die Ärmsten der westlichen Welt
Yunus, Muhammad
;
Dalsace, Frédéric
;
Menascé, David
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
7
,
pp. 51-59
Persistent link: https://www.econbiz.de/10011307808
Saved in:
7
Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
Saved in:
8
Das Geheimnis guter Beziehungen
Avery, Jill
;
Fournier, Susan
;
Wittenbraker, John
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
9
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010392076
Saved in:
9
Her mit den Superkunden!
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010256918
Saved in:
10
Marketing in der Diaspora
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010205408
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