//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Zielgruppe"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Target group
35
Zielgruppe
35
Consumer behaviour
14
Konsumentenverhalten
14
Advertising effects
11
Children
11
Kinder
11
Werbewirkung
11
Advertising
7
Jugendliche
7
Werbung
7
Youth
7
Brand management
6
Markenführung
6
Internet marketing
5
Online-Marketing
5
USA
5
United States
5
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
marketing
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Food
3
Lebensmittel
3
Marketing
3
Relationship marketing
3
children
3
Armutsbekämpfung
2
Brand
2
Child
2
Deutschland
2
Developing countries
2
Entwicklungsländer
2
Ernährung
2
Ethics
2
Ethik
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Case study
1
Fallstudie
1
Language
All
English
24
German
11
Author
All
Ahn, Jungsun
1
Aitken, Robert
1
Aparicio-Valverde, Mireia
1
Arnas, Yaşare Aktaş
1
Atalay, A. Selin
1
Avery, Jill
1
Aytimur, Hilal
1
Baxter, Stacey M.
1
Bhardwaj, Neha
1
Biswas, Abhijit
1
Blanchard, Simon J.
1
Carlotti, Steve
1
Cowart, Kelly O.
1
Crutsinger, Christy
1
Dalsace, Frédéric
1
Darke, Peter
1
DeSarbo, Wayne
1
Dobson, Suzanne
1
Dolnicar, Sara
1
Doorn, Jenny van
1
Duboff, Robert
1
Fairchild, Gregory
1
Faivre-Tavignot, Bénédicte
1
Fournier, Susan
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
Geskens, Kristof
1
Geuens, Maggie
1
Goedertier, Frank
1
Gröne, Nicole
1
Guha, Abhijit
1
Halvorsen, Bonnie
1
Harley, Amy
1
Harmancioglu, Nukhet
1
Hewege, Chandana
1
Hoekstra, Janita Cornelia
1
Holt, Douglas
1
Hong, Yangsun
1
Horst, Peter
1
Ilicic, Jasmina
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
International journal of consumer studies
Marketing letters : a journal of research in marketing
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Springer eBook Collection
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
2
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
3
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
4
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
5
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
6
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
7
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
8
Editorial: Children as consumers
Pourali, Parastoo
;
Zadeh, Nasrin Razavian
;
Yahyaei, Behrooz
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 509-510
Persistent link: https://www.econbiz.de/10011619960
Saved in:
9
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
10
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->