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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele"
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Harvard-Business-Manager : das Wissen der Besten
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Young consumers : insight and ideas for responsible marketers
60
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The silver market phenomenon : business opportunities in an era of demographic change
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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14
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Marketing letters : a journal of research in marketing
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
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International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
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1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
Targeting online display ads : choosing their frequency and spacing
Försch, Steffen
;
Haan, Evert de
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10011956611
Saved in:
3
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
4
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
Saved in:
5
Marketing im Zeitalter von Social Media
Holt, Douglas
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
7
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011536397
Saved in:
6
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
7
Produkte für die Ärmsten der westlichen Welt
Yunus, Muhammad
;
Dalsace, Frédéric
;
Menascé, David
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
7
,
pp. 51-59
Persistent link: https://www.econbiz.de/10011307808
Saved in:
8
Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
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9
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
10
Das Geheimnis guter Beziehungen
Avery, Jill
;
Fournier, Susan
;
Wittenbraker, John
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
9
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010392076
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