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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Harvard-Business-Manager : das Wissen der Besten
Journal of advertising : official publication of the American Academy of Advertising
Working paper / National Bureau of Economic Research, Inc.
7
Journal of internet commerce
6
Journal of business ethics : JOBE
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The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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2
Advertising and consumer privacy : old practices and new challenges
Rapp, Justine
;
Hill, Ronald Paul
;
Gaines, Jeannie
; …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003931170
Saved in:
3
Self-regulatory safeguards and the online privacy of preteen children : implications for the advertising industry
Miyazaki, Anthony D.
;
Stanaland, Andrea J. S.
;
Lwin, May O.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 79-91
Persistent link: https://www.econbiz.de/10003931181
Saved in:
4
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
5
Wie retten wir die Privatsphäre?
McCreary, Lew
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 120-131
Persistent link: https://www.econbiz.de/10003777901
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6
Der gläserne Kunde
Davenport, Thomas H.
;
Harris, Jeanne G.
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
8
,
pp. 88-99
Persistent link: https://www.econbiz.de/10003501882
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