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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Harvard-Business-Manager : das Wissen der Besten
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Young consumers : insight and ideas for responsible marketers
SpringerLink / Bücher
50
Journal of advertising research
34
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33
Psychology & marketing
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International journal of advertising : the quarterly review of marketing communications
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Springer eBook Collection
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The silver market phenomenon : business opportunities in an era of demographic change
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The silver market phenomenon : marketing and innovation in the aging society
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Health marketing quarterly
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Journal of fashion marketing and management
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International journal of consumer studies
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Journal of travel and tourism marketing
14
Journal of marketing communications
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Journal of vacation marketing : an international journal
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Tourism management : research, policies, practice
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International journal of retail & distribution management
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Jahrbuch Seniorenmarketing
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Journal of food products marketing
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European journal of marketing : EJM
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IAB-Forschungsbericht
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Journal of international consumer marketing
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Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
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2
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
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3
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
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4
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
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5
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
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6
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
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7
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
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8
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
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9
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
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10
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
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