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~isPartOf:"IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen"
~isPartOf:"International journal of leisure and tourism marketing : IJLTM"
~isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Niche market"
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Niche marketing strategy
7
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IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
International journal of leisure and tourism marketing : IJLTM
Journal of travel and tourism marketing
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
7
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Gabler Edition Wissenschaft
4
SpringerLink / Bücher
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
3
Handbook of niche marketing : principles and practice
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial and corporate change
3
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Journal of evolutionary economics : JEE
3
Journal of food products marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism planning & development
3
CESPRI working papers
2
Forschungspapiere
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Industry and innovation
2
Innovation: organization & management : IOM
2
International journal of automotive technology and management : IJATM
2
International journal of technology, policy and management : IJTPM
2
Journal of business research : JBR
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management information systems : mis quarterly
2
Marketing intelligence & planning
2
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
NET Institute Working Paper
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Schriften zur Unternehmensentwicklung
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ECONIS (ZBW)
7
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1
To return or not to return? : identifying VFR travel constraints during the pandemic
Lin, Pearl M. C.
;
Peng, Kang-Lin
;
Au, Wai Ching
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10013178072
Saved in:
2
Niche tourism in Cyprus : conceptualising the importance of social entrepreneurship for the sustainable development of islands
Boukas, Nikolaos
;
Chourides, Pieris
- In:
International journal of leisure and tourism marketing …
5
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011642344
Saved in:
3
Long tails in the tourism industry : towards knowledge intensive service suppliers
Longhi, Christian
;
Rochhia, Sylvie
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011541333
Saved in:
4
Long tail tourism : new geographies for marketing niche tourism products
Lew, Alan A.
- In:
Journal of travel and tourism marketing
25
(
2008
)
3/4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10003809350
Saved in:
5
Erfolgreiche Vermarktung von Öko-Fonds jenseits der Nische : theoretisch-konzeptionelle Grundlagen und Gestaltungsempfehlungen auf Basis einer vergleichenden Fallstudienanalyse
Möhrle, Philipp
-
2001
Persistent link: https://www.econbiz.de/10001655701
Saved in:
6
Vom Subventionsverdruss zum Bio-Boom : Analyse der Diffusion biologischer Lebensmittel anhand des ökologischen Transformationsprozesses
Villiger, Alex
-
1998
Persistent link: https://www.econbiz.de/10001350674
Saved in:
7
Von der Öko-Nische zum ökologischen Massenmarkt im Bedürfnisfeld Ernährung : Konzeption eines Forschungsprojektes
Belz, Frank
;
Schneidewind, Uwe
;
Villiger, Alex
; …
-
1997
Persistent link: https://www.econbiz.de/10000972190
Saved in:
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