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~isPartOf:"Ilmenauer Schriften zur Betriebswirtschaftslehre"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Mayer, Hans"
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Ilmenauer Schriften zur Betriebswirtschaftslehre
Jahrbuch der Absatz- und Verbrauchsforschung
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Mayer, Hans
;
Schuhmann, Gert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
27
(
1981
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10002442814
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