//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The IUP journal of brand management : IJBRM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
301
Markenführung
301
Brand image
154
Markenimage
154
Consumer behaviour
128
Konsumentenverhalten
128
Brand
88
Markenartikel
88
B-to-B-Marketing
65
Business-to-business marketing
65
Beziehungsmarketing
64
Relationship marketing
64
Lieferantenmanagement
49
Supplier relationship management
49
Social Web
32
Social web
32
Internet marketing
30
Online-Marketing
30
Marketing management
25
Marketingmanagement
25
Corporate reputation
20
Firmenimage
20
Brand loyalty
18
India
17
Indien
17
Advertising effects
16
Werbewirkung
16
Brand architecture
15
Emerging economies
15
Schwellenländer
15
Luxury goods
14
Luxusgüter
14
Markenarchitektur
14
USA
13
United States
13
Firm performance
12
Markentreue
12
Unternehmenserfolg
12
Brand extension
11
Customer integration
11
more ...
less ...
Online availability
All
Undetermined
135
Type of publication
All
Article
297
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
301
Aufsatz in Zeitschrift
301
Case study
7
Fallstudie
7
Collection of articles of several authors
4
Sammelwerk
4
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
301
Author
All
Uggla, Henrik
11
Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Phau, Ian
4
Singh, Jaywant
4
Attri, Rekha
3
Bang, Nguyen
3
Casidy, Riza
3
Ewing, Michael
3
Iglesias, Oriol
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Melewar, T. C.
3
Merrilees, Bill
3
Nyadzayo, Munyaradzi W.
3
Otubanjo, Olutayo
3
Brown, Brian P.
2
Cleff, Thomas
2
Gabrielsson, Mika
2
Guercini, Simone
2
Gurău, Călin
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iyer, Pramod
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Kalafatis, Stavros P.
2
Khan, Bilal Mustafa
2
Khan, Huda
2
Kumar, Vikas
2
Lashgari, Maryam
2
Lim, Ming
2
Marquardt, Adam J.
2
Mathews, Jose
2
Mohan, Mayoor
2
Muralidhara, G. V.
2
O'Cass, Aron
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
The IUP journal of brand management : IJBRM
Journal of business research : JBR
583
The journal of brand management : an international journal
555
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
301
Showing
1
-
10
of
301
Sort
Relevance
Date (newest first)
Date (oldest first)
1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
5
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
6
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
7
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
8
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
9
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
10
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->