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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~person:"Kalafatis, Stavros P."
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
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Consumer perceptions of cobrands : the role of brand positioning strategie
Singh, Jaywant
;
Kalafatis, Stavros P.
;
Ledden, Lesley
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010364067
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Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.
;
Riley, Debra
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
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