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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~person:"Merrilees, Bill"
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Merrilees, Bill
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
The journal of brand management : an international journal
8
Journal of business research : JBR
7
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
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Corporate reputation : managing opportunities and threats
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
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