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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~subject:"Branding"
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
Journal of business research : JBR
35
The journal of brand management : an international journal
15
European journal of marketing : EJM
14
The journal of product & brand management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Qualitative market research : an international journal
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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Marketing letters : a journal of research in marketing
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The marketing review
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AMS review : official publication of the Academy of Marketing Science
5
Journal of fashion marketing and management
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Sport management review
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Arts marketing : an international journal ; AM
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Business history
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International journal of contemporary hospitality management
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International review on public and non-profit marketing
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Journal of Islamic marketing
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Journal of business ethics : JOBE
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Journal of the Academy of Marketing Science
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marketing theory
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The journal of consumer marketing
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Arts and the market
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Dissertationen / Universität St. Gallen
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Economics working paper
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Indian journal of economics & business : IJEB
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ECONIS (ZBW)
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
3
The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
Saved in:
4
Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
5
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
6
Playing games, receiving gifts, creating experiences and building brands
Pratap, Sankalp
;
Gupta, Agam
;
Mateen, Arqum
;
Mahto, Kavita
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011571122
Saved in:
7
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
8
Successful service retail channel expansions : the roles of technical and brand integration
Patel, Chirag
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10010359370
Saved in:
9
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
10
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
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