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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~subject:"Firm performance"
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Firm performance
Brand management
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Brand image
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B-to-B-Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
Journal of business research : JBR
9
Journal of strategic marketing
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
4
The journal of product & brand management
4
The journal of business & industrial marketing
3
European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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IIMB management review
2
International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of hospitality management
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Journal of family business strategy
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Journal of intellectual capital
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Journal of marketing communications
2
Journal of research in marketing and entrepreneurship
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Journal of world business : JWB
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NBER working paper series
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The changing nature of doing business in transition economies
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Tourism economics : the business and finance of tourism and recreation
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Acta Universitatis Danubius / Oeconomica
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African journal of business and economic research : AJBER
1
Akzente
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal : AAMJ
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Business horizons
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Cogent business & management
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Contemporary economics
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Economia e politica industriale
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Economic annals
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Essays on interfirm and intrafirm brand combinations
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From knowledge management to strategic competence : assessing technological, market and organisational innovation
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Gabler Research / Unternehmensführung und Marketing
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Georgetown McDonough School of Business Research Paper
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
4
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
5
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
6
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
7
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
8
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
9
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
Saved in:
10
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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