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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~type_genre:"Collection of articles of several authors"
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
The journal of brand management : an international journal
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Erfurter Hefte zum angewandten Marketing
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The journal of product & brand management
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Europäische Kulturen in der Wirtschaftskommunikation
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Qualitative market research : an international journal
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Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
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Brand, identity and corporate reputation
Lim, Ming
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contributor
)
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2014
Persistent link: https://www.econbiz.de/10011326359
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3
Special issue: Business to business branding
Christodoulides, George
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2011
Persistent link: https://www.econbiz.de/10009491983
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4
Branding in emerging markets
Omar, Maktoba
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contributor
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2011
Persistent link: https://www.econbiz.de/10009156897
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