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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Brodie, Roderick J."
~person:"Vargo, Stephen L."
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Betriebliche Wertschöpfung
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Value creation
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Service-Dominant Logic
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Brodie, Roderick J.
Vargo, Stephen L.
Frow, Pennie
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Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
4
Journal of service theory and practice : JSTP
3
Journal of business research : JBR
2
Marketing theory
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Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
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An SME perspective
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California management review
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European management journal
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Information systems and e-business management : ISeB
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business market management : jbm
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Journal of international marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of service management
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Journal of strategic marketing
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Managing consumer services : factory or theater?
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The journal of business & industrial marketing
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
The plurality of co-existing business models : investigating the complexity of value drivers
Benson-Rea, Maureen
;
Brodie, Roderick J.
;
Sima, Herbert
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
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