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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Consumer behaviour"
~subject:"Deservitization"
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Search: subject_exact:"Dienstleistung"
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of services marketing
16
Journal of service research : JSR
10
Services marketing quarterly
10
Journal of service research
8
SpringerLink / Bücher
8
The service industries journal
8
International journal of hospitality management
7
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of service management
5
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4
Basler Schriften zum Marketing
3
Journal of service theory and practice
3
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Dienstleistungsmarketing : Konzeptionen und Anwendungen
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Dynamik mit Verantwortung
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Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan
2
Fokus Dienstleistungsmarketing
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Innovatives Dienstleistungsmarketing in Theorie und Praxis
2
International journal of business excellence
2
Journal of business economics : JBE
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Meddelanden från Svenska Handelshögskolan
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Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
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AMS review : official publication of the Academy of Marketing Science
1
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
American economic journal : a journal of the American Economic Association
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
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ECONIS (ZBW)
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1
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
2
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
3
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
4
When purchasing professional services supports innovation
D'Antone, Simona
;
Santos, Juliana Bonomi
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
Saved in:
5
Purchasing professional services : a transaction cost view of the antecedents and consequences of purchasing formalization
Pemer, Frida
;
Werr, Andreas
;
Bianchi, Mattia
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 840-849
Persistent link: https://www.econbiz.de/10010404066
Saved in:
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