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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Consumer behaviour"
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Consumer behaviour
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
509
B-to-B-Marketing
507
Beziehungsmarketing
398
Relationship marketing
398
Innovation
293
Innovation management
275
Innovationsmanagement
275
Business network
270
Unternehmensnetzwerk
270
Marketing management
243
Marketingmanagement
243
Lieferkette
200
Supply chain
200
Firm performance
164
Unternehmenserfolg
162
Inter-firm cooperation
139
Unternehmenskooperation
139
Strategic management
131
Strategisches Management
131
Salespeople
123
Verkaufspersonal
123
Verkauf
122
Selling
121
New product development
117
Produktentwicklung
117
Brand management
106
Markenführung
106
Konsumentenverhalten
102
Resource-based view
101
Ressourcenorientierter Ansatz
101
Knowledge management
100
USA
100
United States
100
Wissensmanagement
100
Knowledge transfer
97
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97
Value creation
95
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102
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Mohan, Mayoor
5
Casidy, Riza
4
Brown, Brian P.
3
Bush, Alan J.
3
Jaakkola, Elina
3
Kleinaltenkamp, Michael
3
Moncrief, William C.
3
Nyadzayo, Munyaradzi W.
3
Aarikka-Stenroos, Leena
2
Aspara, Jaakko
2
Beeler, Lisa L.
2
Caigny, Arno de
2
Chaker, Nawar N.
2
Coussement, Kristof
2
Grant, David B.
2
Hartmann, Nathaniel N.
2
Holmlund, Maria
2
Lussier, Bruno
2
Milne, George R.
2
Paswan, Audhesh
2
Prohl-Schwenke, Katharina
2
Rangarajan, Deva
2
Ruyter, Ko de
2
Shannahan, Kirby L. J.
2
Shannahan, Rachelle J.
2
Spieth, Patrick
2
Swani, Kunal
2
Terho, Harri
2
Adeola, Ogechi
1
Adomako, Samuel
1
Akter, Shahriar
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andreini, Daniela
1
Andrews, Daniel
1
Araujo, Luis
1
Arlanagic-Kalajdzic, Maja
1
Assaf, A. Georges
1
Azimont, Frank
1
Babakus, Emin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
114
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
102
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1
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
3
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
4
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
5
What drives the implementation of customer success
management
? : antecedents of customer success
management
from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
6
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
7
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
8
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
9
We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 58-70
Persistent link: https://www.econbiz.de/10014282226
Saved in:
10
From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
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