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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Marketing theory"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Service-Dominant Logic"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Marketing theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
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Electronic markets : the international journal on networked business
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Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao
;
Dai, Hua
;
Salam, A. F.
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
Saved in:
2
An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
Saved in:
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