//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Soziales Netzwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virales Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Soziales Netzwerk
Viral marketing
54
Virales Marketing
54
Social Web
34
Social web
34
Consumer behaviour
29
Konsumentenverhalten
29
Internet marketing
28
Online-Marketing
28
Online retailing
24
Online-Handel
24
Personalisierung
11
Personalization
11
Data Mining
9
Data mining
9
E-commerce
9
Electronic Commerce
9
Online reviews
8
Electronic word-of-mouth
6
Internet
6
Social network
6
Social media
5
Social relations
5
Soziale Beziehungen
5
Beziehungsmarketing
4
Experiment
4
Relationship marketing
4
Word-of-mouth
4
Brand
3
Brand management
3
Credibility
3
Customer integration
3
Kundenintegration
3
Markenartikel
3
Markenführung
3
Motivation
3
Online consumer reviews
3
Online product reviews
3
Online review
3
Review helpfulness
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chen, Kun
1
Chen, Shengjun
1
Guo, Chengqi
1
Horng, Shwu-Min
1
Hsu, Carol
1
Lai, Cheng-Yang
1
Lee, Joyce Yi-Hui
1
Li, Yung-Ming
1
Lin, Lien-Fa
1
Luo, Peng
1
Sharda, Ramesh
1
Wang, Huaiqing
1
Wang, Jhong-Heng
1
Wang, Zhaohua
1
Wu, Chih-Lun
1
Yang, Chin-Sheng
1
Zadeh, Amir Hassan
1
Zhang, Hanpeng
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
11
Journal of marketing
6
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of service research : JSR
4
Corporate communications : an international journal
3
Electronic commerce research and applications
3
Information technology and management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
MIS quarterly
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Discussion paper
2
Discussion papers / CEPR
2
Electronic commerce research
2
Games and economic behavior
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of decision systems
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
2
How behaviors on social network sites and online social capital influence social commerce intentions
Horng, Shwu-Min
;
Wu, Chih-Lun
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168984
Saved in:
3
Product recommendation in online social networking communities : an empirical study of antecedents and a mediator
Zhang, Hanpeng
;
Wang, Zhaohua
;
Chen, Shengjun
;
Guo, Chengqi
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011997621
Saved in:
4
A longitudinal study of leader influence in sustaining an online community
Lee, Joyce Yi-Hui
;
Yang, Chin-Sheng
;
Hsu, Carol
;
Wang, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 306-316
Persistent link: https://www.econbiz.de/10011997666
Saved in:
5
An influence framework on product word-of-mouth (WoM) measurement
Chen, Kun
;
Luo, Peng
;
Wang, Huaiqing
- In:
Information & management : the internat. journal of …
54
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011653517
Saved in:
6
A social referral appraising mechanism for the e-marketplace
Lai, Cheng-Yang
;
Li, Yung-Ming
;
Lin, Lien-Fa
- In:
Information & management : the internat. journal of …
54
(
2017
)
3
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011702384
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->