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~isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"Journal of macromarketing"
~person:"Vargo, Stephen L."
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Information systems and e-business management : ISeB
Journal of macromarketing
Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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Journal of business research : JBR
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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Industrial marketing management : the international journal for industrial and high-tech firms
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California management review
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E-marketing ; Vol. 3
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Handbook of business-to-business marketing
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Innovating in practice : perspectives and experiences
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International journal of quality and service sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international marketing
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Major theoretical debates and contemporary issues in marketing theory
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Managing consumer services : factory or theater?
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Research in consumer behavior
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Strategic marketing in tourism services
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The Routledge handbook of service research insights and ideas
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The SAGE handbook of marketing theory
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Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
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2
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
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