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~isPartOf:"Integrated marketing communication"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Marketing management
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Integrated marketing communication
Europäische Hochschulschriften / 5
135
Gabler Edition Wissenschaft
78
Schriften zu Marketing und Management
28
SpringerLink / Bücher
27
DUV / Wirtschaftswissenschaft
25
Neue betriebswirtschaftliche Forschung : Nbf
25
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Berichte aus der Betriebswirtschaft
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DUV : Wirtschaftswissenschaft
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Gabler-Edition Wissenschaft
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The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
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Hamburger Schriften zur Marketingforschung
14
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Global information systems : the implications of culture for IS management
12
Measuring and managing brands
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Research
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy organization and implementation
11
Marketing strategy processes and tools
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
11
Schriftenreihe Strategisches Management
11
Handbook of marketing strategy
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Beiträge zum Produkt-Marketing
9
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Hochschulschriften zur Betriebswirtschaftslehre
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Improving marketing strategies for private label products
9
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Strategic market creation : a new perspective on marketing and innovation management
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ECONIS (ZBW)
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1
Marketing to children : the foundation of cradle-to-grave brand relationships
McAlister, Anna
-
2007
Persistent link: https://www.econbiz.de/10003548905
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2
Your team is my team : a social network approach to sport marketing
Quatman, Catherine
;
Farrell, Annemarie
;
Parker, Heidi
; …
-
2007
Persistent link: https://www.econbiz.de/10003548910
Saved in:
3
Fads, fashions, and fast-break product life cycles : an integrated approach
Tallepied, Vincent
-
2007
Persistent link: https://www.econbiz.de/10003548911
Saved in:
4
How to clean up with a start-up : tricks and tips from entrepreneurs
Black, Robert
-
2007
Persistent link: https://www.econbiz.de/10003548935
Saved in:
5
Marketing's biggest challenge : marketing behavior change
Agranovich, Cheryl
;
Bednar, Mark
-
2007
Persistent link: https://www.econbiz.de/10003548940
Saved in:
6
Unraveling the web : successful tools for marketing online
Pagon, Len
;
Quigley, Paul
-
2007
Persistent link: https://www.econbiz.de/10003549066
Saved in:
7
Promoting professional services : the exciting world of accountancy
Galambos, Elizabeth A.
-
2007
Persistent link: https://www.econbiz.de/10003549070
Saved in:
8
Celebrity branding : perils and payoffs
Gebhardt, Christopher
-
2007
Persistent link: https://www.econbiz.de/10003549077
Saved in:
9
Sponsorship-linked marketing : opening the black box
Cornwell, T. Bettina
;
Weeks, Clinton S.
;
Roy, Donald P.
-
2007
Persistent link: https://www.econbiz.de/10003549081
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