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~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"Informationsverhalten"
~type_genre:"Book section"
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International advertising and communication : current insights and empirical findings
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Firm-level survey data and aggregate investment dynamics
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Information advantages in the mutual fund industry : three essays
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Kapitalmarkt, Unternehmensfinanzierung und rationale Entscheidungen : Festschrift für Jochen Wilhelm
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New developments and approaches in consumer behavior research
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Strategic management : a European approach
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Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
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