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~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"Konsumgütermarketing"
~type_genre:"Book section"
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A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den
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International advertising and communication : current …
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(pp. 89-105)
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2006
Persistent link: https://www.econbiz.de/10003378106
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