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~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"Marktforschung"
~type_genre:"Book section"
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International advertising and communication : current insights and empirical findings
Customer retention in the automotive industry : quality, satisfaction and loyalty
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Die Herausforderungen der Zukunft meistern : Globalisierung, Potentialorientierung und Fokussierung ; Festschrift für Lothar G. Winter zum 70. Geburtstag
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Dienstleistungsmarketing
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Econometric models in marketing
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
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New developments and approaches in consumer behavior research
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Operations research proceedings 1999 : selected papers of the Symposium on Operations Research (SOR '99), Magdeburg, September 1 - 3, 1999
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Theorie und Praxis der Werbung in den Massenmedien
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Assessing measurement invariance of ordinal indicators in cross-national research
Temme, Dirk
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International advertising and communication : current …
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(pp. 455-472)
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2006
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