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~isPartOf:"International journal of Indian culture and business management"
~person:"Banerjee, Asok Kumar"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
1
Brand management
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Consumer behaviour
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India
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Indien
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Luxury goods
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Luxusgüter
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Markenführung
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attitude
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luxury brands
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Banerjee, Asok Kumar
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International journal of Indian culture and business management
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Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of Indian culture and business …
9
(
2014
)
3
,
pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
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